Digital Passes replaces plastic membership cards for Australian gyms with a retail store with branded passes that live in your members' Apple Wallet or Google Wallet. Members don't download an app or create a login. They tap a link sent by SMS or email, add the card in one tap, and show their phone when they arrive.
What your club can put on the pass
- Member name, membership type and expiry date
- Digital stamp cards, for example for shakes or supplements at your gym shop
- Visible store credit and loyalty balances
- Push notifications straight to members' lock screens
- Integrates with selected POS systems; ask us
Why gyms with a retail store make the switch
- Always on hand. Members carry their phone, so "I left my card at home" stops being a problem at the front desk or gym shop.
- Live updates. Change expiry dates, tiers, credit balances or benefits from the dashboard. The update reaches the pass quietly in the background.
- Free branded push notifications. Send messages to members' lock screens in your club's branding, at set times or when members are near the club (location-based notifications).
- Instant deactivation. Void a pass straight away for an expired, suspended or cancelled membership.
- Works with your systems. Digital Passes integrates with selected POS systems; ask us. When connected, discounts, points and credits can show on the pass.
- Optional NFC tap. Besides standard barcode scanning, passes can support NFC tap-to-verify on NFC-enabled readers.
- Less plastic. No printing, posting or replacing cards each season.
How it works
- We design a branded pass template with you.
- Members join or renew as usual and receive their pass by SMS, email or a secure link.
- They add it to Apple Wallet or Google Wallet and show it to be scanned.
- You update, message or deactivate passes from the dashboard.
Pricing
Pricing starts from $0.20 per card per month. There are no setup fees and no lock-in contract.
Try it: request a sample club membership card on your phone, or book a consultation at digitalpasses.com.au.